Brewery Consulting

Brewery visibility
& operations — built by
someone who's been
in your shoes.

I build content systems that make your brewery visible online & lean operations systems that let you focus on what you do best.

Kyle Stilley, Certified Cicerone®  ·  Brewery Operations Consultant  ·  Pilsner Evangelist

The Gap

Good beer doesn't
sell itself online.

I come from operations, not marketing. I spent most of my career on the other side of this conversation — skeptical of the people pitching social media packages while the actual work wasn't getting done.

The problems are almost always the same. The specifics change, but the shape of the gap doesn't.

Inconsistent Posting

Weeks go by without a post. The algorithm buries you. It's important to meet customer where they are, to find them before they need you.

Nobody Has Time

You're running a brewery, a taproom, a business. Content falls to whoever has a free minute, which often is no one.

Missed Revenue

Beer releases, community events, and entertainment schedules go unannounced or reach a fraction of your audience.

Leads Go Cold

Private event inquiries, DMs, and website questions sit unanswered for days.

Labor Costs Creep

Weekly labor is trending over target and nobody catches it until the P&L comes in weeks later.

Food Cost Is a Black Box

You know it's too high, but tracking across vendors by hand is a job nobody has time for.

Onboarding Is Tribal Knowledge

Every new hire gets a different version of how things work. Nothing is documented.

Data Lives Everywhere

Numbers are scattered across five systems that don't talk to each other. There's no single source of truth.

Kyle Stilley — Certified Cicerone and brewery consultant

Who I Am

Operations first.
Always.

I cut my teeth in brewery and hospitality operations, not ad campaigns. I understand what your day actually looks like: managing staff, keeping beer moving, dealing with distributors, and somehow also being expected to post on Instagram. I still don't know what brand voice means...

I'm just the lucky hobbyist who got to turn his passion for craft beer into a career. I know the difference between pilsners and pale ales. I won't talk you out of building a cool ship, but your content won't sound like it was written by someone who Googled what is an IBU?

You work directly with me. No account managers, no handoffs, no junior employee learning on your dime. I manage your brand personally — and I treat it like it matters, because it does.

Certified Cicerone® — Cicerone Certification Program
15+ years in craft beer & hospitality operations
100% remote delivery — breweries across the country

What I Do

Two systems. One goal:
growth you can measure.

Start where it makes sense. Grow when you're ready. Everything is month-to-month — no long-term contracts, no lock-in.

Tier 1 — Content

$750

per month

  • 3 platforms — IG, Facebook, TikTok
  • 12–16 strategic posts/month
  • Short-form video editing (Reels, TikToks)
  • All copy, graphics, and scheduling
  • Daily community management
  • Monthly report + strategy call
  • Your team shoots from my shot list (~30 min/week)

Best starting point for most taprooms.

Tier 2 — Full Content

$1,100

per month

  • Everything in Tier 1, plus:
  • Local photographer I find and coordinate
  • 1–2 on-site shoots per month
  • 4–6 short-form videos produced
  • Professional photo library built over time
  • Truly hands-off for your team

For breweries that want zero involvement in content capture.

Customer-Facing Systems

Starting at $500

per module — custom-quoted

  • After-hours chatbot for inquiries
  • Automated event follow-up
  • Review generation
  • Email list setup + release announcements
  • Basic CRM — no lead falls through
  • Nothing falls through the cracks

Systems that capture revenue you're currently leaving on the table.

Internal Systems

Starting at $500

per module — custom-quoted

  • Daily and weekly labor tracking
  • Food cost monitoring across vendors
  • Inventory and ordering workflows
  • HR — onboarding, documentation, disciplinary
  • Know where every dollar is going

Systems that surface the numbers you need to run a tighter operation.

How it works

Free discovery call to scope what you need. I audit your current systems, identify the gaps, and deliver a custom proposal.

  • System build: Custom-quoted — starting at $500/module
  • Ongoing support: $200–400/mo. based on scope
Book a Discovery Call

Honest Timeline

What to expect,
and when.

I'd rather set the right expectations now than lose your trust later. Real results take time. Here's exactly what that looks like.

Content & Visibility

Weeks 1–4

Onboarding, account audit, content calendar built, first content goes live. Consistent posts and a professional look — but no meaningful metric changes yet.

Months 2–3

Engagement starts climbing. More comments, more story views, follower count ticking up. Customers start saying "I saw you on Instagram."

Months 3–5

The algorithm rewards consistency. Local discovery improves. Event promotion actually drives attendance. You can feel the difference in awareness.

Month 6+

Trackable patterns: post-to-engagement, event-to-attendance, social-to-website traffic. The account becomes an asset that compounds every month.

Operations

Week 1

Discovery call and systems audit. I look at what you're running, where the data lives, and where you're leaking money.

Weeks 2–3

Scoped proposal delivered with build cost and projected ROI based on your actual numbers.

Weeks 3–6

Systems built, tested, and deployed on top of your existing tools. Training for your team on how to use them.

Month 2+

Ongoing monitoring, reporting, and refinement. Systems get tighter as more data flows through.

Common Questions

What brewery owners
ask most.

How much does brewery social media management cost?

Content management starts at $750/month for service across Instagram, Facebook, and TikTok — including strategy, copy, graphics, video editing, scheduling, and community management. A full-service tier with coordinated local photography is $1,100/month. Operations systems are quoted based on scope, with builds starting at $500/module and ongoing support from $200–400/month. All content plans are month-to-month with no long-term contracts.

What does a brewery consultant actually do?

I offer two things. First, a content and visibility system — I build and run your entire social media presence so your team doesn't have to. That means strategic content planning, post creation, short-form video production, community management, and monthly reporting. Second, an operations system — lightweight tools leveraging modern technology and automation that track your labor costs, food costs, inventory, and HR workflows so you can make decisions based on numbers instead of gut feelings.

How long before social media helps my brewery?

Expect consistency — not results — in the first month. Engagement signals typically start appearing in months 2–3 (more comments, story views, followers). Tangible growth — event attendance, local discovery, customer mentions — begins around months 3–5. Measurable ROI with trackable patterns usually kicks in at month 6 and beyond. Real results take time, and honest timelines are part of how I work.

Do I need to create content myself?

At Tier 1 ($750/mo), your team shoots short clips and photos from a simple shot list I provide — about 30 minutes per week. At Tier 2, I find and coordinate a local photographer for on-site shoots, making it truly hands-off for your staff. Either way, all editing, copy, scheduling, and posting is handled entirely by me.

Why work with me instead of an agency?

Most agencies don't know the difference between a pilsner and a porter — and your audience can tell. With 15+ years in craft beer and hospitality operations, I understand your product, your customers, and how your day actually works. Your content sounds like it comes from someone in the industry, because it does.

Can I cancel anytime?

Yes. Content engagements are month-to-month with 30-day notice to cancel. No long-term contracts, no cancellation fees. All content created during the engagement is yours — full ownership. Operations build fees are quoted and invoiced separately from ongoing monthly retainers. I'd rather earn your business every month than lock you into something that isn't working.

What kind of operations problems do you solve?

I build systems that give you visibility into the numbers that matter most: daily and weekly labor costs, food cost tracking across vendors, inventory and ordering workflows, and HR documentation — onboarding, disciplinary reports, and hiring processes. On the customer-facing side, I set up chatbots, event follow-up automation, review generation, email lists, and basic CRM so nothing falls through the cracks.

Do I need to buy new software?

No. I build on top of whatever systems you already use — your POS, scheduling software, inventory tools, and vendor portals. The goal is to create reporting and workflows from the data you already have, not add another subscription to the pile. If I see a gap where a tool would help, I'll recommend it, but I never require it.

Can I hire you for just the operations side?

Yes. The content and operations products are completely independent. Most clients start with whichever one solves their most pressing problem and add the other when they're ready. There's no requirement to buy both.

Let's Talk

No pitch. No pressure.
Just a conversation.

Terms

  • Month-to-month. No long-term contract.
  • 30-day notice to cancel at any time.
  • Invoiced on the 1st. Due within 7 days.
  • Content live within 2 weeks of signing.
  • Operations build fees quoted separately from monthly retainers.
  • All content is yours. Full ownership.
  • Real results take 3–5 months. I'm asking you to give it a real shot — even though I'm not forcing you to.

Book a discovery call

30 minutes, free, no pitch. I'll look at what you're working with and show you exactly what I'm seeing — you decide if it's worth pursuing.

  1. 1.30-minute discovery call — free, no pitch
  2. 2.I audit your accounts and systems, identify quick wins
  3. 3.We scope what you need — content, operations, or both
  4. 4.Simple service agreement signed
  5. 5.Content live within 14 days / ops systems built within 4–6 weeks
Book a Discovery Call