The World Before the Internet

Earlier tonight Phillip DeFranco (www.youtube.com/sxephil) posed this question in his webshow: “What would the world be like without the internet?” After mustering up a few clique answers, I began to think. We have no idea what the Internet actually is.

Furthermore, the internet that currently exists will inevitably evolve to the extent that what we know as the internet today will look completely different than its present form in the next 5 years. Not only the physical appearance will differ, but the way companies interact and the way the consumer functions in the web will be as foriegn as the web was in the early 1990’s.

What makes the internet and “web culture” so fascinating is the lack of conventional structure. The internet evolves at a rate that under normal constraints would be unsustainable, however with time the public perception of the web will also evolve. And when that happens people will realize they have something they never thought they could have…control. Businesses that refuse to hand over control to their consumers will be replaced by those that diligently seek out their customers needs and provide services that cater to those needs. The internet levels the playing field between corporations and their clients.

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